In working with independent contractors in network marketing, direct sales, multi-level marketing and even just entrepreneurial endeavors there is one killer leadership skill that is more often than not neglected — leadership skill development! As leaders, we often don’t see an overwhelming need to take the time and effort to provide training and experiences that will grow our teams and the individuals within them. While network marketing does not lend itself to the traditional type of team, you are still told you are building a team of individuals who are aligned with you and that this is a vehicle for your success. In fact the quote, “Success is in building the team, not selling the lipstick,” says it all. While each one of the distributors has his or her own dream/vision/goal, there is a commonality in the income opportunity and the products that are represented by the company. The concept of network marketing revolves around recruiting, duplicating and leveraging promotions. However, providing leadership training and experience to the team can help to reduce the 50% attrition we have come to expect and actually leverage the team in a way that encourages leadership.
Building a team using this duplication is being done. However, each month, 10 new members need to be recruited through this duplication model to replace those that left the team. A team that provides leadership to the new member can begin to establish retention on the team. The work of this type of team is different.
Your team, while it doesn’t reflect a traditional one, does work together. Traditionally, you train and support each other at presentations, on 3-way calls, providing testimonials, and coaching. Once someone invests the money and the time into the company, training and support are vital to the success of the individual and the team. However, in my long experience with network marketing, again, the #1 Killer Leadership Skill when used will change your network marketing life IS skills training and leadership development.
There is an expectation that you will learn what you need to know through osmosis or your own independent course of study. If you are not given direction as to what skills you need and where you might find the education, even the most dedicated life-long learner will have difficulty developing a curriculum that will lead them to success and will cause them to quit looking. Having built a rather substantial team of independent individuals, I was never educated in what it would take to make this team successful. My senior partner told me that she just learned by the seat of her pants sometimes making mistakes that cost her key team members that were 6 figure earners. This was a frustration for me and led me to The Art of Herding Cats: Leading Teams of Leaders program.
Something else I have learned as a business woman is to ask for what you want. If you loved what you just read, this content is not for free. As a form of payment, I am asking you to comment or share this on Facebook or tweet about it on Twitter.
Linda Patten, MBA, BSN, RN has over 30 years of experience leading women to success in building and achieving their dreams. She turns networking marketing women from product sellers to leaders of highly functioning teams. To learn more about her innovative programs, click on Contact Us.